Pre-Release. Premium. Exclusive.
Welcome to Lux Di Ottika, our most exclusive collection, where you get early access to designer eyewear before it’s released to the public for each season. Each piece in this collection represents the pinnacle of craftsmanship, innovation, and design, carefully curated from the world’s most sought-after eyewear houses.
See Tomorrow First
This unreleased, pre-order collection highlights designs that look toward what’s next in eyewear - clean lines, thoughtful details, and a modern aesthetic that reflects where style is headed. Each piece represents an early look at the direction of upcoming releases, offering a glimpse into the materials, shapes, and visual language that will define the line once it becomes public.
COMING SOON
A new era of exclusive eyewear is on the horizon. Pre-release access to premium designer frames is almost here. Sign-up to our mailing list to hear about it first.